Website for roofers
Get a professional website built for roofers — roofs, membranes and repairs with the work visible.
Challenges roofers know all too well
Customers call only once the leak has done damage
You can't show what a finished roof looks like
Insurance work goes to firms with a web presence
Services we showcase for roofers
Verkform writes the service descriptions for you — here are a few examples for roofers:
- Reroofing
- Roof repair
- Gutters and downpipes
- Roof inspection
- Low-pitch roof membranes
- Snow guards
Ofte stilte spørsmål
What goes wrong when a homeowner picks the wrong roofer?
The most common outcome is a leak that was never properly fixed, because the work looked finished from the ground but the flashing, membrane join or valley detail was not sealed correctly. By the time water shows up inside, the original roofer is long gone and a second contractor has to redo the job from scratch. Having a website with photos of completed work and genuine customer reviews gives people a reason to trust you before they hand over a deposit.
Most of my enquiries come after a storm or a hard winter — does that change what my website needs to do?
Yes, because a customer searching for a roofer after finding water damage on a Sunday evening is not browsing slowly — they want to know immediately that you cover their area and that you can be reached. A website that loads fast on a phone, shows your location clearly and has a visible phone number does a lot of the convincing before you even pick up. If your only presence is word of mouth, you simply do not exist for that person in that moment.
How do customers judge whether a roofer knows their trade before they call?
Roofing is one of those trades where photos do real work, because most homeowners cannot get up on a roof to inspect anything themselves. Close-up shots of finished ridge details, membrane laps, gutter brackets set to fall correctly and snow guard placements tell a careful customer that you understand what neat, durable work looks like. A page with nothing but text and a phone number gives them nothing to compare you against.
My work is split between private homeowners and housing associations — does one website cover both?
One site covers both, but it needs to speak clearly to each type of customer at some point, because a housing association contact has different concerns than a homeowner with a single loose tile. The homeowner wants reassurance that you will show up and not leave a mess; the property manager wants to know you can handle a block of flats, come back for inspections and document what was done. A short paragraph or a few project examples aimed at each type of customer handles this without making the site complicated.
Snow guards, gutters and downpipes are a big part of what we do — should that be on the site or does it make us look like we take on too much?
It should be on the site, because customers searching for gutter replacement or snow guard installation in Sweden are looking for exactly that service and will not assume a roofer offers it unless you say so. Listing the full range of work you actually carry out means the site pulls in enquiries beyond the obvious reroofing search, and it reflects how most roofing businesses genuinely operate through the year. Leaving those services off just hands those searches to someone else.
How does a website help with the quieter months when there is less emergency work coming in?
A well-built site keeps generating enquiries for planned work — reroofing, scheduled inspections, gutter clearing before winter — from homeowners who are thinking ahead rather than reacting to a leak. That kind of customer is often easier to plan around and more likely to recommend you afterwards because the job was done without pressure. A website that ranks for those less urgent search terms gives you a steadier pipeline alongside the reactive calls.
What does a website for roofers cost?
Verkform costs SEK 9,900 excl. VAT per year. That covers content, design, hosting, SSL and your own domain — with no hidden fees.
How long does it take to get started?
You enter your company registration number and Verkform generates a complete website in minutes. You can edit everything afterwards.
Do I need any technical knowledge?
No. Verkform handles content, design and publishing for you. No technical knowledge required.