Verkform vs Håndværker.dk
Your own website vs. a profile in a paid directory
Håndværker.dk has been connecting homeowners and tradespeople since 2006. You pay a monthly subscription and get a profile page with photos and reviews, which customers find through the portal.
Verkform gives you your own website instead. You enter your CVR number, and within minutes you have a complete site with your services, your references and your own domain.
Both make you visible. The difference is whose name is at the top, and who owns the traffic afterwards.
Verkform vs Håndværker.dk, side by side
What you get
Pricing model
Lock-in
Who the customer meets first
Reviews
What happens if you leave
Being found under your company name
| Verkform | Håndværker.dk | |
|---|---|---|
| What you get | Your own website on your own domain | A profile page inside the portal |
| Pricing model | One fixed annual price | A tiered monthly subscription, with a notice period |
| Lock-in | No commitment beyond the year you have paid for | A notice period, and on some tiers a minimum term |
| Who the customer meets first | Your firm | The portal, with you as one firm among several |
| Reviews | You show your references and your own projects | Collected reviews on your profile |
| What happens if you leave | The website and the domain are yours | The profile disappears, and so do the reviews |
| Being found under your company name | Your own site ranks on your name | The portal ranks, and you sit inside it |
A profile and a website do not do the same job
A portal profile can bring you enquiries from people looking for a trade rather than a firm. That is real value, especially early on.
But the reviews you collect stay on the portal. Your own website is where the work stacks up year after year — and where a happy customer can find you again by searching for your name.
Verdict
If you want to be visible quickly somewhere people are already looking, a directory does a job. You pay to be listed, and you are listed.
If you want something that is yours — a domain, a site and a customer relationship that does not vanish the day you cancel the subscription — your own website is what builds value. DKK 7,000 excl. VAT a year, with a full 14-day money-back guarantee.
Ofte stilte spørsmål
Does Verkform replace a profile on Håndværker.dk?
Not necessarily. A portal can bring in enquiries from people searching by trade. Verkform gives you a site customers find under your company name and contact directly. Plenty of people use both.
What does Håndværker.dk cost?
They have several subscription tiers with a monthly amount and a notice period. The prices on their site have changed, so check them directly with them before you compare. Verkform costs DKK 7,000 excl. VAT a year.
What happens to my reviews if I leave?
Reviews you have collected on a portal belong to the profile and stay with the portal. References and projects on your own website stay with you.
Do I own the domain with Verkform?
Yes. The domain and the content are yours, even if you cancel the subscription later.